For a review of this idea, see this review article by Margaret Tankard and Elizabeth Levy Paluck:

Tankard, M., & Paluck, E.L. (2016). Norm perception as a vehicle for social change. Social Issues and Policy Review, 10(1), 181–211.

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Citizen social science to improve digital life & hold tech accountable. Assistant Prof, Cornell. citizensandtech.org Prev: Princeton, MIT. Guatemalan-American

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